Nokia considering to close and sell its Espoo Campus
Nokia is reportedly considering to close off and sell its Espoo campus and HeadQuarters in Helsinki for about a quarter of a million dollars. The building which overlooks the Baltic Sea is emblematic for Nokia and the Finnish IT sector. The sale of the building and real estate could make its balance sheet look a bit better for the year.
The troubled nordic mobile phone maker is yet to rebound from huge losses in the past quarters. And their new strategy of partnering up with Microsoft has yet to yield any positive returns.
The news was first reported by HS.fi and is being widely covered by the IT news sector.
View of the Nokia corporate headquarters in Keilaniemi, Espoo, Finland
- Nokia considers selling its Espoo headquarters for an estimated $250 million (theverge.com)
- Troubled Nokia considers sale of its Espoo HQ in Finland to cut down on costs (thenextweb.com)
- Is Nokia selling off its headquarters in Espoo, Finland? (engadget.com)
- Nokia staying in Espoo HQ, but considers selling and renting to cut maintenance and repair costs? (mynokiablog.com)
- Nokia considering HQ sell-off in cost cut scramble (slashgear.com)
Where Coupons, Loyalty, Analytics, Mobile and Payments are headed
Interesting debate over at Quora on the long term prospects of the convergence of Coupons, Loyalty, Analytics, Mobile and Payments (CLAMPS)
Ticket for free glass of Coca-Cola, believed to be the first coupon ever. (Photo credit: Wikipedia)
One important takeaway: “The biggest issue for loyalty programs and coupons is an analytics one: namely demonstrating incrementality. Without the ability to demonstrate that the sales that are being driven by these devices are incremental to what you would have gotten otherwise, you’re not ever going to be able to scale successfully. Loyalty and coupon vendors have done a poor job so far of developing analytical devices and models that convincingly demonstrate incrementality. Technology for tracking redemptions and also tying transactions more directly to actual unique customers and households is crucial. ”
- 5 Ways Marketers Can Use Quora (grasshopper.com)
- Stores Banking On Personalized Loyalty Programs (npr.org)
- Why You Should Do Quora (zemanta.com)
- Popular Q/A Site Quora Launches Android App [Download NOW] (thetechnologycafe.com)
- How to Create A Small Business Loyalty Program with Proven ROI (swipelyworks.com)
