Why does my mom's blog get more visitors than mine?
Ok, there’s a part of me that gets upset every time I log in to my analytics account and see that my mother’s blog outperforms mine by a factor of 8x. She has a blog about her recipes. http://www.receitasdaelisa.com

But mostly, I’m just amazed at the fact that my mother (who is close to 60) is actively  (well, the last blog post was from last Christmas… but still…) blogging and her blog gets around 60-80 visitors a day!

How many people (of around my age) can say that their mother’s are blogging?A bit of background. My mother is an excellent cook (I’m sure yours is too, but mine is exceptionally good)

So, how did I get my mother blogging?It all started two years ago. I had been living in Estonia for about a year, and my mother’s birthday was approaching fast. I needed to give her a present, but was lacking ideas. This was about the same time that I had just registered two domains for myself. www.joaorei.eu and www.joaorei.net I still wasn’t sure what I would do with either (still not sure) but I wanted to control my online presence, and another Joao Rei had taken joaorei.com (he’s not doing anything with it really, still under construction since 2007). So, I decided to buy my mother a domain name and set up a blogger.com account for her. That’s how it started it. That was my birthday gift to my mother that year.

I assume she liked it, she started posting avidly for a while. Mostly her favorite recipes, and mine too. Like this delicious pear tart recipe Some comparisons

Her blog is in Portuguese, and so she gets 80% of her visitors from Portugal, but she also gets a considerable amount of visitors from other Portuguese speaking countries, like Brasil, Angola and Mozambique. There are also visitors from Portuguese communities living abroad, like in Switzerland, France, Germany and the U.S. Her viewers spend almost 1 minute on average on her site, compared to my viewers who walk away after about 35 seconds. That’s almost double the time!

I get most of my visitors from referring sites (Twitter, facebook, and a mailing list I usually send my blog posts if they’re interesting). But I also get a lot of direct traffic. My mother’s blog in comparison gets most of her traffic (95%) through search engines! And she does no SEO, has no active adwords campaigns, no paid advertising to get traffic. Nothing! 

Just one thing makes our sites different

Content. Good content. Good, quality, relevant, unique content.See, I usually just repost stuff I find interesting on the web, or I might occasionally comment on an issue I’ve been reading about. But the amount of original content is very small. I post more often than she does, but I repeat a lot of what is already there.  She, on the other hand, always posts unique versions of a recipe. The way she cooks it, and she adds personal touches to the end of most of her recipes. She talks about how to make them look nicer or how to present them or serve them. 

Post with pictures are the most popular in terms of comments from views, and traditional sweets and cakes are the most searched for keywords on her blog. Last year, for Christmas she broke the 300 visitors a day barrier, and got 311 visitors on December 23rd. I expect this Christmas will be even better.

There are ads on the site, google ads and amazon affiliate ads. They yield no return, so I might actually consider removing them. They clutter the site needlessly. Do you have any ideas or suggestions for my mother’s recipe blog? Let me know!

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