Where Coupons, Loyalty, Analytics, Mobile and Payments are headed
Interesting debate over at Quora on the long term prospects of the convergence of Coupons, Loyalty, Analytics, Mobile and Payments (CLAMPS)
Ticket for free glass of Coca-Cola, believed to be the first coupon ever. (Photo credit: Wikipedia)
One important takeaway: “The biggest issue for loyalty programs and coupons is an analytics one: namely demonstrating incrementality. Without the ability to demonstrate that the sales that are being driven by these devices are incremental to what you would have gotten otherwise, you’re not ever going to be able to scale successfully. Loyalty and coupon vendors have done a poor job so far of developing analytical devices and models that convincingly demonstrate incrementality. Technology for tracking redemptions and also tying transactions more directly to actual unique customers and households is crucial. ”
- 5 Ways Marketers Can Use Quora (grasshopper.com)
- Stores Banking On Personalized Loyalty Programs (npr.org)
- Why You Should Do Quora (zemanta.com)
- Popular Q/A Site Quora Launches Android App [Download NOW] (thetechnologycafe.com)
- How to Create A Small Business Loyalty Program with Proven ROI (swipelyworks.com)
