So, tonight we unveiled the new Yahoo logo, concluding our 30 days of change.
We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.
The Yahoo! CEO has a detailed post on how they came about designing the new Yahoo! logo. A very interesting insight into their thought process. And the video is not too shabby either. Marissa is one of my favourite CEO’s these days.