Eating truffles makes you want to buy a Mac
And eating doughnuts makes you wanna buy a Windows PC?
Funny and surprising research is conducted all the time. This one, a study conducted by two North-American academics, concluded that eating truffles will make you want to buy more exclusive things, such as a Mac …
The basic idea is that giving in to small acts of indulgence may lead to wanting more of the same. They conducted the study by having two groups. In one group they would allow the testers to eat truffles, whereas in the other group they would have to refrain from it. They then showed each group a number of “overpriced” items and asked them to rate how much they desired those items. Surprisingly (or not), the truffle eating group felt more desire to own those overpriced goods.
There you go, eat more Belgian truffles and you end up owning a Mac soon enough…
By the way, I just saw a pack of truffles at home the other day… is someone trying to tell me something?